Healthy eating is becoming more and more popular all the time. It might help to gain some interest with the youth if you took the healthy eating tack, and at the same time tried to create some awareness as to where agriculture is, where your food comes from, how to distinguish labels, and at the same time make labels clearer, because there are a lot of different takes on that. You can have labels saying “made in Mexico” and “produced in Canada” on the same item.
It needs to be a lot clearer, because it is becoming more and more popular for people to want Canadian food, and they are starting to realize that we need to follow up with it.