As we mentioned, the classroom would be one of the easiest ways, because then you're hitting as many kids as possible. As you just said, there's television, and there's using the new electronic means through Facebook, through Twitter, e-mail, that kind of thing.
The other thing that I've really experienced myself is this. Each year we take our 4-H projects to the SuperEx in downtown Ottawa. It's a bit of a hike, but it's a completely different group of kids you're seeing. In a lot of cases, I've had kids come up and ask me what the animals were. It blows my mind that they don't even know what a cow is.
That's a really easy way to educate kids. That's the whole point of those days--they're called the dairy days--when you bring in your dairy calves and show them. The announcer talks a bit about the industry.
I think that would be an interesting and hands-on kind of way to do it.