Thank you very much.
Good afternoon. Thank you for inviting me to speak today on the situation in the hog sector. My name is Jim Laws and I'm the executive director of the Canadian Meat Council here in Ottawa.
Despite the numerous challenges faced by the hog sector in 2009, including a world outbreak of H1N1, Canada's pork export business was double the value of Canada's beef business in 2009, with exports of 1,075,000 tonnes of pork, valued at over $2.6 billion, to 114 countries in 2009.
We were pleased with the announcement on February 25 that Canadian pork products will be back on Chinese grocery store shelves after Canada secured the first certification agreement to allow pork imports into China. We are also very grateful for the work of the Government of Canada and the various trade missions that have been undertaken. China is a very important market to us, as it consists of 1.3 billion people. It's a huge market for Canadian pork. It's essential that we stay in that market.
On behalf of Canada Pork International, we're very grateful for the $17 million fund for market research for Canadian pork products.
We're also very grateful for the creation of the recent agricultural market access secretariat, under Mr. Fred Gorrell. That will work quite well.
We continue to be challenged with our competitiveness, of course. The Canadian dollar just shot past 98¢, reaching its highest level since July 2008, spelling good news for guys like me who are heading down to Florida tomorrow morning for March break, but it's not good news for Canada's pork industry and meat exporters that have relied in the past on a weak Canadian dollar to compete.
Budget 2010 actually helps our industry by eliminating a wide range of tariffs on machinery and equipment. That's very much appreciated. As well, the Government of Canada's slaughter improvement program is designed to strengthen the competitiveness of the red meat industry by providing interest-free conditional repayable loans. We appreciate the additional $10 million allocated to this year's budget for that.
Getting enough hogs for slaughter in Canada is becoming very challenging, particularly in Ontario, where capacity now far exceeds supply. Most recently, in Nova Scotia, Larsen Packers announced it will stop processing fresh pork at its plant in Berwick, Nova Scotia, resulting in the loss of about 40 jobs. The decision is the result of a reduction in maritime hog production. It was reported that the numbers had dropped so low that it was no longer possible to operate the facility profitably.
It would be wrong for me to sit here and speculate on whether or not other Canadian hog processing facilities will close their doors. That would be bad news for Canadian jobs and bad news for Canadian farmers who rely on the processors to purchase their animals.
What I can tell you is that Canada's pork slaughter industry currently processes only live Canadian hogs. The Canadian Meat Council had requested an updated animal health risk assessment on the importation of live American hogs for slaughter into Canada, but the draft new risk assessment is indicating no changes to the current protocols. Those changes would have ensured that requirements for importing hogs for immediate slaughter into Canada were comparable to those for hogs exported to the United States for immediate slaughter.
However, one big cost involved with the current protocol is having a veterinarian visit on-farm. In addition, there are the segregation costs and, of course, the cost of trucking the animals up. We do need to operate our facilities at full capacity to remain competitive with the United States.
On the human resources front, we've spoken to you in the past; it has certainly been to our benefit that Canada's temporary foreign worker program has helped the Canadian meat industry fill in the extra workers it needs. Right now, for instance, we're very pleased that the Province of Quebec has finally allowed the use of this temporary foreign worker program.
I can tell you that one company in particular, Lucyporc, from Yamachiche near Trois-Rivières, recently began selling high-quality pork to the European Union. They have hired several French-speaking people from the island of Mauritius, which is an island north of Madagascar, off the east coast of Africa. They are now all working hard in that facility. Other companies in Quebec, like Olymel, are taking advantage of that program.
Another issue in the area of competitiveness is Canada's system of pre-market label registration. We've talked about this in the past. With the new rules for declarations of additional allergens that are coming down and the work of companies in Canada to reduce the sodium in their processed meat products, we need more flexibility in changing and updating our labels so we don't have to pay for a new registration every time we want to make a change.
Nor should we have to wait for approvals. Many companies still report to me that this process causes delays, and compromises their ability to launch new products.
We have also recently requested that the Government of Canada--and they have agreed--start to review, to repeal, what's called “meat inspection regulation 92”, which requires all the meat-packing and labelling materials that come into contact with meat to be registered. I want to show you an example.
I'm first going to pass around this example of a Canadian canned product. As you know, this is the good old can that you put on its side and unscrew to get open. A Canadian company tried for over six months to get approval to use this new, more modern can made in Denmark, which is 30% cheaper than something available in Canada. It took them six months to get this can approved, but I walked into the store here in Ottawa, and here was a U.S. product and another U.S. product that I saw. You can see that the can is lighter and newer.
These products were on the shelf here in Canada, so it makes absolutely no sense to us that meat is the only food in Canada that requires its packaging material to get pre-approved, which sometimes takes from six months to two years. The Government of Canada agrees. They're going to start to review it; they will be starting information on it. For imports into this country, their packaging material doesn't have to be approved, so that's why we're asking for this to be reviewed. It makes no sense. We're pleased that the government is going to review this.
We've also spoken about meat inspection fees in the past. There was a report prepared. We're looking forward to working with the government on that. The Americans don't pay for any regular time inspection fees, while we do. We've asked for a fee structure similar to the American one.
Finally, there is the U.S. mandatory country-of-origin labelling. We fully supported the Government of Canada's submission to the Government of the United States in protest of the mandatory country-of-origin labelling, and its subsequent notice of WTO challenge. The final rule did provide some added workable flexibility that much improved the fate of the Canadian meat industry in the interim final rule. In the meat industry, we are less affected by the livestock sector because we can still sell into restaurant and food service and to further processing. They're exempt from the mandatory country-of-origin labelling.
However, for any opportunities to grow the market, the retail sectors are definitely seriously affected by the rule. And again, we fully understand the incredible impact that country-of-origin labelling has had on the producers.
We look forward to your questions.