Yes, exactly. Some guys need opportunities to figure these things out and need some help. I'm not saying to go out and buy everybody a consultant for a couple of days, but if people want to know their costs of production, they need some enablement to do so.
As Nathan said, my grandfather has slips from selling slaughter cattle in 1977, getting $1.88. He was making money. He was paying $1.20 for calves. Everybody was making money; everybody was going home happy, so no one cared. But now that margins are tight, you need to know.