You talked about federal agriculture research, talking about an overarching view, that I believe you said equalled young farmers' futures, which I found quite fascinating. I agree with that, by the way.
Let me talk to the two young guys who are in the beef sector. I know the chairperson was talking about the labelling, what the content meant, and so forth. I have an issue with labelling as well, by the way. On clarity in labelling, I agree with what Larry said. There has to be a percentage there to actually make it a product of Canada. I know that's under review. It's a different argument for our group and a consideration.
But there's something that aggravates me about clarity in labelling, and I'll use an example from the Niagara region where I live. It is really wine country. I know my friends in the Okanagan will argue, but as far as we're concerned in southern Ontario and the peninsula, we make the finest wines in the world.
There's a product called “Cellared in Canada”. When you talk about wine in cellars, you assume it's made there. But none of the juice in that bottle comes from the Niagara Peninsula. In fact it doesn't come from anywhere in North America. If you bought that product you would assume, if you were relatively educated about the wine industry, it was probably Canadian-made. But it isn't. It's bottled here for sure, but VQA wines are actually bottled in the peninsula.
I wonder if clarity in labelling--not so much the “product of”, because there is a defining piece to that--is something you'd like to see that may be of help to you.