I appreciate that.
My riding is in the Niagara Peninsula, one of the premier fruit-growing regions in this country. We just about lost our research station in Vineland, which actually developed some of the finest cultivars for peaches, pears, and plums, and of course it was able to grow vinifera grapes; otherwise you wouldn't have Canadian wine in the Niagara Peninsula without that research station. It just about closed two years ago, and it took the wine industry specifically, as well as growers, to make sure it stayed. Fortunately for us, it has. So I couldn't agree more about the research price.
In talking to all of you about this chain, because you are a piece of this chain that makes food and you are primary producers that finally get it to folks like me, who purchase it...I'd like you to comment, if you can, about this chain and if there is an end price that consumers pay. Along that chain, there's a whole pile of folks who peck away at that price. Do you have some suggestions or any ideas as to how...? I've heard things about supply management, which I absolutely agree with, but are there things inside that chain that you see are really either cumbersome for you or an impediment to you becoming profitable, or that we need to look at in a way that says we need to do this differently? It seems to me that along the chain there are a lot of folks who peck away at that profitability, which should be at the primary end but it ends up in someone else's hands.
If anyone wants to kick off with that, I'd appreciate it.