If you look at the market now, the biggest growth--I'm going to talk about horticulture again--is in the convenience items. The convenience items are your bagged salads, your pre-peeled stuff. The majority of that is capital-intensive. So what has happened is this is mostly being produced in the U.S., where they can run 12 months of the year. In order for us to get into that, it's a real struggle. They're using products that they can grow 12 months of the year.
We're fortunate enough and unfortunate enough up here that we have seasonality. In order for Canadian agriculture to continue to be viable, we need to be able to extend our season with products that people want to buy. As the bar gets raised, we have to raise the quality and the convenience of what we're producing and giving to people, right? That's the reality of it.
I can give some examples, but I'm going to end there.