I think we have to look at the convenience side of the food and we have to continue to move our products that are more accepted to what the consumer wants to buy right now. I go to these marketing things, and the consumers want to buy time, health... Foods as a substance is way low. The money is in the time and the health.
For instance, I've just recently introduced the turnip stick product. I wouldn't have been able to do it without some post-harvest help from the research station, by taking stuff in and doing some shelf-life testing on that and things like that. There was not a lot of work on their part, but it was necessary to be able to have that at arm's length, to be able to do it and to have that scientific ability there, the support. To me, it's important that we have some level of product development support.