Thanks a lot, folks, for coming out.
Actually, in the discussion this morning, Matthew and Mr. Gallant, you were talking about taking the processing, and moving on, how do we become profitable in the marketplace? How do we become part of that, if we take the risk and we become part of the benefits that come in taking us beyond, a price-taker in terms of our product?
Mr. Gallant, I want to talk about a couple of things. One is what you mentioned about moving on in terms of value added to primary production. I'd also like to hear your comment about your place and how you see that succession plan working. Is there much planning, quite honestly, in farm families in terms of moving that from one generation to the next?
Secondly, you've touched on something that was talked about in New Brunswick. This was set up under a dairy management group. It talked more about the production management, building a competence within a group of seven or nine producers, or whatever it was. They were given an A or a B, or a 1, 2, or 3, and no names were attached. They've actually built that competence and shared information based on that competence—now they know who A is and who B is—to become more aggressive in their efficiencies.
Also there is your part, and their part also, about what to do now in terms of going beyond just the efficiency part of it. This is the most exciting part, because when I was actively farming, I was in dairy and in the open market, and we basically, at the start, grew crops for food. That's what we did. Now—and this is what you're talking about—we grow crops for food, for industry, for nutraceuticals, and maybe for the pharmacy. I don't know what all we'll grow crops for, but it still comes back to we still have that product for food. That's where you're taking us. That's where we need to bring together those thoughts in some sort of innovation funding with the research to help.
Is that the area? Are we hearing it right from you?