At the plant in Borden we have a hook-owners' cooperative, in which every animal that goes into the plant, basically the farmers have bought in shares type of deal. The plant to this point has not been buying up to its capacity, so as of now supply has not been a problem, but that could happen in the future. As cattle producers, we're promoting quite heavily to get into a branded product, so that we start from a cow-calf producer and produce right up to the point that it does go to the plant. We're trying to implement a bonus system to advocate that, and to really build loyalty between our cow-calf producers, our feedlot and our plant. So that's what we're working on at the association to make sure the supply is there for the plant.
On May 13th, 2010. See this statement in context.