I think where we start again comes back to the information flowing between stakeholders within the industry. If the market demands that we grow fewer potatoes, then we need to be able to react to that quicker than we have been.
Where I see incredible potential is in some renewable energies. There are other crops, other than barley, that we can be putting in place. Off the top of my head, I know canola can be grown here. The oilseeds can produce biodiesel, which can in turn fuel our tractors, but that's just one example.
I think the main thing is that we take a better grip on what is going on and understand the market dynamics a little more, as would be expected in any other industry. We need to establish some proactive farming. We're very reactive right now, and we need to start looking forward.
From the experiences that we've had, we're looking at introducing a new agricultural model, one that is not based on linear sort of production but is based on collaborative networks that support autonomous units of production, so that the upper layer runs the logistics for the units of production. In that way, we can create scalable production units whereby if we find that one crop is demanded less than the other, we have the economic bandwidths to make adjustments and to sort of transmogrify the operation so that it is producing—