I don't think there's any other way. We need to break traditions and we need to start getting farmers to be collaborative in the way they work. We can still preserve that autonomy, but we need a higher level, armed with a little broader sight so that we can make better use of these resource flows because, as Trent said, we can no longer afford to have this machinery and this land sitting idle.
When you combine people, you create things that you couldn't have otherwise had, and that's where we're going, because we can list a number of examples where if a collaborative network was in place, we could do these certain initiatives. But an individual farmer doesn't have the capital and he doesn't have the economies of scale to achieve these things. We need to find that intersection between the individual and the collective. We need to make it scalable and responsive to the market, and right now we're just not quite there, I don't feel.