I nearly fell off my chair, too. It was brought very clearly to me when I was sitting there, this company I was dealing with, talking to, had agreed to meet with me and when I sat down and started explaining.... I will say it was right before the Copenhagen summit, so environment was very strong at that time. Basically what this company said was that they were worried about their consumers not wanting to buy a product that had a Canadian label on it.
On May 13th, 2010. See this statement in context.