That's exactly what I immediately did, was show on the map where P.E.I.was, where we were. I talked about our wind power, I talked about our ability to trace everything from P.E.I. to show.... That's the first time I've kind of faced this issue, but it wasn't really surprising to the extent that Canada... In North America we don't do.... They were also worried about GMOs. It wasn't only the tar sands, it was the GMO issue as well.
In many of the areas in the rest of the world the concern is labelling. Consumers can decide if they want to buy GMO or non-GMO. When we go to Japan with our products, they mark “non-GMO” clearly, and in Europe it's clearly marked. So they were worried about that issue too.