I think we definitely should have on the product when we go to the store where the product was produced, where it's coming from. I've got a blue label, I was just looking at it yesterday, on parmesan cheese. I was looking at the label. There's only a Loblaws address in Toronto. We have no idea whether that cheese came from Canada. It probably was, because it's a protected marketplace. But it's only an example of how hard it is, how really difficult it is. Loblaws and Sobeys don't make any mistakes; they want to build loyalty to themselves. They don't want to build loyalty to the farmers, and they don't want to build loyalty to anywhere else except themselves. So they're not really in favour necessarily of having everything labelled on where it's coming from. But from out perspective, it's extremely important for consumers to be able to choose. We should know when they pick up something where it comes from. I don't think that's going to hurt our international markets for our consumers to know where the product is coming from.
On May 13th, 2010. See this statement in context.