Well, there were sort of two ideas in the outreach initiative. One was so that the next generation would simply have a greater understanding of and appreciation for agriculture.
I think the public plays a tremendous role in terms of supporting the industry. We have a very complacent public. Most people want to pay for a product that they can just purchase very conveniently at store, at any store, at a Wal-Mart or a Loblaws. I certainly believe it's a public campaign as well. I think you really have to look to the next generation in society, to the next generation of Canadians as well. If you can expose young people to agriculture so that they understand the industry, I think that would be really important. Most kids today believe their apples come in a plastic bag from the store, and it's really not the reality. That was one part of the outreach initiative.
The other part was to expose young people to agriculture and to farming and to expose them to the opportunity that's certainly there. Eugene and I both talked about the business opportunities for young people in Newfoundland and Labrador. I'm talking about going right down to the elementary school level, to the primary school level. We have a number of initiatives. I know that these initiatives are happening across the province in terms of agriculture in the classroom, but it certainly needs to be a key component of the curriculum. It needs to be a key component of elementary education right through to the high school level.
That's where I'm going in terms of outreach. It certainly would go across provincial borders in terms of working with the department of education, for instance.