Okay. I'm fortunate to have been in the genetics industry all of my life, from my parents, and now married into a family farm. It's a risky business, but we find that it's a niche for us where we're able to have some profit in years when our live cattle sales might be in somewhat of a deficit.
As far as genetic sales are concerned, there's a huge opportunity to deal with 70 or more countries. Of course, it's a very differentiated marketplace, where we have several breeds in Canada, and each market is looking for something different. There's a huge opportunity.
I've been fortunate to work with the Canadian Beef Breeds Council and some of these genetic companies to get our genetics out there, of course. Now, the costs have been extremely high, and there are several different reasons, because there are different protocols in each country. But what I'm wanting to do is work with CFIA and have them more as a partner, being able to have them facilitate. Currently, we do have some barriers in some markets, whether that be that we've accepted those terms and then they stayed that way....
I'd like to have more focus. Yes, the key priority markets are extremely important, but what about the remainder that are on the fringe and will benefit our industry in the long term? That's definitely where I see a huge potential for our operation and for many other young producers around my area and throughout this country.