But Mr. Atamanenko is proposing we do a market analysis. If we had done the market analysis in 1995 or 1996, we probably would have said, “Oh, we can't risk the European market.” In reality we did risk the European market, but we gained so many other markets in its place that the net benefit far outweighed the cost. If we had done the process Alex is proposing in 1994, 1995, and 1996, we probably wouldn't have GMO canola.
On June 2nd, 2010. See this statement in context.