Let's take wheat as an example. Wheat is a pretty big crop out there. It's not as big as canola anymore, but if we came out with a GMO wheat, some people would be really upset about that in terms of how that would play out in the marketplace--unless, of course, we actually came up with a GMO wheat that the world wanted, and then actually had market acceptance first.
On June 7th, 2010. See this statement in context.