--and, second, who you accept when the niche market players say you're going to do unjust harm.
Okay. That's possibly true in the alfalfa industry, I'll maybe give that to you. But in other industries we've looked at it, because we have to look at the industry as a whole. We'd say, well, I guess we have to get rid of or sacrifice the niche in this case, because the viability announcement says to go ahead--