—and as Peter Phillips said, 90% of the cost is commercialization. Anybody who's worth their mustard knows they're going to do full economic modelling and full measures in place before they invest that sort of money. It's quite reasonable to ask and consider certain metrics on what sort of markets we're selling to, what those markets currently want, and what is currently in those before we perhaps undermine existing markets.
On October 5th, 2010. See this statement in context.