Let me take an example that I referred to in my opening remarks. Europe is now a net importer of beef. The domestic consumption in Europe is approaching 8 million tonnes a year. We have had a minuscule export to Europe up to now. Under the recently negotiated settlement for hormone-free treated beef, we will have access to 20,000 tonnes. And 20,000 tonnes in relation to a domestic market of 8 million is still a small market share.
I think we have a tremendous opportunity to grow that market, and that would be quite significant to the Canadian beef industry.