But regardless, if that canola does not move, it doesn't matter what the price per bushel is, it's gone. If it heats, if it goes on you, it's gone. If you don't have service, it doesn't help you to go to the bank and tell your banker that it's going to move sooner or later. If it heats in the midterm, it's gone. That's why I look at the service side of things as being very, very important. If you get the service right, it can offset a lot of costs.
Again, Greg, the number you used--about $11 per tonne--is the cost of poor service. When I think about that, if I put that back to my farm, which is roughly 1,000 acres or 1,500 acres, that's roughly--I don't have a calculator--$12,000 or $15,000. If you multiply that across the system, that's huge. Now, if you compare it to what the Wheat Board is saying about $6 a tonne, well, that's a smaller number.
I think when you look at the different products that are in the mix.... On Wheat Board grains, you can look at them and say, well, they're lower-priced products. They're not high-value products like canola, or lentils, or peas. What's more important when we look at the western Canadian industry? Is it to get the lentils, peas, and canola to market? Or the wheat? Because the reality is that wheat has become a byproduct. Farmers are growing wheat basically because of rotation; they're not growing it because it's paying the bills. That's what it's turned into.
So where do you concentrate? Where is the value in our industry as we look forward in the next 10 or 15 years? Is it to get a low-quality-of-service product moved to market or is it to get the high-value goods to market on time and get the premium for being able to deliver them in a proper fashion? That's the question I have.
Mr. Oberg, you talked about having a test--