I'll stop you there, because I have only so much time.
I guess when I'm talking about the process, I'm talking about the process the farmer uses to grow the food. As long as the food's safe, as long as the consumer knows that when the Government of Canada stamps it, it's safe.... We actually would look back and say organic is a safe process then. We would say conventional farming, no-till farming, is a safe process.
When we look back at the Roundup wheat issue, I often wonder, if Monsanto would have brought out a trait that would have reduced fertilizer by 30%, or if it would have provided an intrinsic health benefit to insert that gene into wheat, what the scenario would have been. Again, the market really is the market. In this case, Roundup wheat never did come forward.