In our book, we actually have a little section on that question. The answer to that is that I really don't know, because the consumer seems, at the moment, to be very confused on this topic.
You think that consumers really read labels. In the U.S., most consumers never look at labels. That's the issue. If you ask people if they look at the label for where the beef comes from when they buy it, they say that they have no idea. They don't look at the labels.
Organics they know, because that's a huge, growing field in the U.S., just as it is here. There's huge growth in the market for organics. But of course the stores sell organics to those markets separately, so when you buy organics, they're actually on a shelf with everything that is labelled as organic food.
On this whole question of biotech, they've asked people those questions. And the people say that they have no idea even what biotech is or what you're really asking and why you're asking that question.
So at the present time, it's not clear where we're headed, again, in the U.S. with respect to biotech and more biotech with respect to labelling of these products. And I'd say a lot of the companies will block it.