One of the risks of trying to seek public opinion is you can have groups that say they represent public opinion and they might have a very strong voice on the matter, but do they? My actual thought is that the consumer plays a fundamental role when he or she purchases the final product.
In Canada we have diversity among consumers. We have consumers who are very organic. They will buy organic product. Perfect. You have the freedom to do that. We have others who will buy canola oil. Great, buy the canola oil. In Europe it is a little more continentally divided, meaning that in Canada we have canola oil and over there they wouldn't necessarily want a GM product or a hormone-enhanced product. So sometimes you can draw boundaries by regions or countries as to what the consumer will actually do, but my thought on the matter is the consumer ultimately decides.
Farm groups, farmers, the agricultural sector has to decide if this is of net benefit to their sector.
Mr. Agblor, I think this is where you were going when you were saying in the pulse crop sector you don't have customers for GM pulse crops so you're not growing them. If you had a customer, or if you felt this was something that would appeal strongly to the consumer, you would certainly have a close look at this.
I wonder if you might want to comment on that balance you're looking at, which is consumer acceptance versus actually embracing that aspect of biotechnology.