I could address that issue. The controversial issue with labelling is the question of mandatory versus voluntary.
I'm arguing that there is no such thing as an average consumer. Markets are differentiated. I would be on the side of voluntary labelling. If you have companies that wish to sell products that are GM-free, and there's a market premium for those, then they would label them and consumers could move to those products.
I think having a clear set of organic standards now in Canada has been helpful in terms of defining what organics are. Sometimes having standards that define the products is an important part of labelling.
The big challenge we see in Europe is moving to mandatory labelling, which in essence imposes costs on anyone who wants to prove that their product is not GM and so forth. I think voluntary labelling allows consumers who want to pay for that product to go into the market and buy it.