I have just one quick observation. The problem here is that there are tolerance rules. We create these. I think you're aiming at the wrong target here. It's finding ways to address those zero-tolerance rules in a trade context, and then you can have differentiated markets for organic and non-organic, which is really what the consumer is looking for. Some want organic, and some don't. I would remind you that the point about the zero-tolerance rule is the thing to address.
On February 7th, 2011. See this statement in context.