With regard to encouraging recruitment to the college of agriculture, people are saying that nobody wants to come. Well, what's more basic than food? Everybody is concerned with it at least three times a day in this country. That's where we miss the link all the time.
I'll go back to my point on that. If you consistently started to introduce the concept of nutrition in grade 3, people would understand where their food comes from. People have to understand that everybody needs to eat. The solutions to the argument about allowing transgenics or not is whether you are providing a food solution. You can't deny people food.
There are many answers to the question. There's a whole box of technologies. I think you just have to seriously educate people, in a very effective way, and I think it has to be earlier in life.