Can I answer that?
Personally, I think it's a messaging issue. You need to have two dozen really good 10-second clips to educate the public. That's the only way it gets done these days. Do it through social networking or whatever.
Defining biotechnology as transgenics, to me, is like defining food as a hotdog. That's crazy. People won't relate to that. If you think about the biology of everyday meal consumption, you can come around with a fairly sophisticated education program. If you make it funny, it's even better. That's the only way I see the public changing attitudes.
I used to tell the organic farmers that the one problem with their plan is they're going to starve the planet. We cannot afford a 10% or a 20% productivity loss. It's essentially a market for people who have a lot of money.