I agree that it definitely should be done. Enrolment in faculties of agriculture is declining across the country, but I think it is because potential students don't see it as being sexy. They see it as farming when in fact the agrifood industry now is a long way from farming.
Somehow, if food, agriculture, agrifood were on the national research priority list, I think that would attract more researchers, more funding, and more businesses to the sector.