Part of it is money and having the ability to finance from that valley of death on. I know that Agriculture and Agri-food Canada tried to get some Canadian people to take a chance on this. They weren't successful. I don't know the reasons for the lack of success in finding investors, but they were able to find those investors easier in the U.S.
Part of what we need to do is to make it easier, and there has to be some incentive for investors to look at these early-stage technologies.
The other part is that we need to educate the capital sector on what the opportunities are. They know the farmer model and they know the IT model. Most Ontario people I talk to, when I ask them what the largest sector in Ontario is, will say it's auto, IT, or pharma. I have to tell them they're wrong—it's agriculture first, then those other three. Most people don't know that.