I'll just talk about my area, because it's a very broad question. In my area, the key thing that people need to be able to understand is how different genetics, whether it's GMO or base genetics, have an effect on what the plant looks like, the traits the plant has. That's the thing that's really difficult to do, and companies are definitely looking for opportunities not to have to do as much of that as they are.
For example, if we were really good at that and we set up a significant organization to do it, then all of a sudden all the things that come from that would come to you. For example, I work on agronomic traits, basically yield and the effect of different stresses on yield. But it wouldn't just be that. It could be how to use crops for other types of traits, or how to use them for producing fuel. You need to have a system in place where you're really good at that core, a system that allows people to come in with whatever ideas they have, whether they're from the public sector or the private sector.
I think there's an opportunity there. No one in the world is doing that at the level it needs to be done to get company research organizations interested in contracting that out. That's just one example.