Certainly the traceability side of things is becoming more and more important. How we go about making sure consumers know, that's through our legislative process, the demand that's there, and the regulatory side of things. I think we have to step up to the plate. If that's what the consumers want, if they see value in it and there's value derived back to the grower and industry, I think that's a part we have to evaluate.
On February 15th, 2011. See this statement in context.