I'll start.
The bottom line is that farmers are business people; it's profitability at the end of the day. It doesn't matter what company is selling its wares, if that's not producing profit in my farm operation, that company is not likely going to be doing business with me, or I won't be doing business with them. Certainly I think we've been able to utilize quite a number of companies in the past, and I think we still have lots of opportunities.
But again, there has to be a quality product. It has to be a reputable company. The bottom line has to be profitability. And there needs to be the whole ethic of sustainability added into that as well, for our farm operation and the industry.