I think in ten years we're going to see probably much the same as we've seen over the last number of decades. As far as agriculture production and industry is concerned, we're striving to bring forward a quality product that consumers demand. Production per acre will increase as far as yields are concerned, just because there is that demand for more product in this world in a growing population.
Consumers are going to demand choice more so than ever. It's an opportunity for us in agriculture to step up to the plate and supply that product to those consumers, what they demand. Generally, we see acceleration in profitability or revenues associated with that demand. If that's what they want, most of the time they'll pay for it.
Michelle.