I'll go first.
Yes, I believe strongly there's room for organic production in Canada. As Jodi mentioned, there's the consumer demand for it. I think it comes down to a situation that if there's that much demand for it and if the management required for it has profitability for the growers, they're going to do it. The industry will do that; they'll step up to the plate. So yes, I think that if there's demand and the returns are there and those individuals who are in it are making it work, that's great. I think that's just a great opportunity for diversification at the farm level for income. Is it cut out for everybody? No, it's not, but I think it's a great income opportunity for growers.
Michelle.