With respect to the low-level presence, a number of things could happen in organics. We're being very speculative here. In the quotes that are going around about the European Union considering low-level, we're not talking about the people of Europe considering low-level acceptance. We're talking about the bureaucracy, and folks have to deal with the complex international agreements that Europe has made with the rest of the world.
It's in that realm that the conversation is happening. We don't believe the European consumer is going to accept low-level presence. So what we could see is markets drying up for crops that are imported into Europe, in favour of zones that maintain some level of commitment to a GE-free policy. Markets that exist today for Canadian, American, and South American producers may in the future go to other regions of the world that are committed to growing GMO-free crops.
This is a huge issue across the board for our sector. The reality is that we don't know what will happen. We could see the evaporation of the organic sector to some degree. One of the key premises for eaters is that this is their way of avoiding a technology they don't believe in. It's a paradigm difference. There is no amount of education that's going to convince our existing eater base that GMOs are something they want to be eating.
Without labelling, however, people don't know what they are eating. So this idea that people will accept GMOs is true only if you're not labelling it. I think we would see a fairly large consumer backlash in Europe. Would it subside? Potentially. Can we all go on with business as usual? Probably. I think it would be a real loss of choice for consumers if we accept it across the board, that is, adventitious presence in every foodstuff.
As to the second question—