In terms of the labelling costs coming back to the consumer, the organic market is already bearing the cost of its own labelling program. We provide ourselves with an internal food traceability system from seed all the way to the consumer's plate. Within 24 hours, if there's an issue, if somebody wants to know, you can find out where your food came from by tracing the system.
That there would be a cost associated with labelling GMOs is appropriate to be borne by the industry, just as it's a cost to us to label our product as organic.