Just in regard to your question, when we look at Japan it's consumer-driven. The consumers are asking and demanding the non-GMO product. They want to ensure that the products are not from biotech. In saying that, however, the Japanese government's approval processes are a little bit slower than North America, but they have approved a number of the traits that are found in some of the biotech crops in Canada, which allows us to meet those thresholds.
I don't see in the next ten years the consumer preference changing, but I do see that they will continue to do their evaluations of the new traits coming forward and ensure that they're approved and allow us to be able to meet those thresholds.
We've actually initiated a unique process similar to the canola consultations that happened between Japan and Canada. We have an industry exchange meeting between the Japanese soybean industry and the Canadian soybean industry, where every two years we can have a discussion with the Japanese industry and have representatives present from the Canadian industry, where we can discuss these issues to ensure that both of our countries can continue to be competitive and profitable. It really helps us, because we involve our whole value chain to ensure that we can address any situations or issues that arise and ensure that our farmers and our exporters can take advantage of those exporting opportunities.
So it really is a whole value chain approach to ensuring that we can continue to meet that demand.