For us, the barriers limiting our growth are really in two areas. One is how long it will take me to get to the point where I can actually bring a product to market and understand if the market is going to accept it. Respectfully, I would say that suggesting we should put a moratorium on certain products because we're not sure about them doesn't help, because it really does give uncertainty. The uncertainty discourages private investment.
The other thing we have to look at to make the sector grow is getting people to become aware of the fact that agriculture is not only about food. It's about the environment. It's about developing new opportunities. It's about land stewardship. It's about a lot of things that the general public and probably even a lot of general members of government don't appreciate in terms of what agriculture can bring to the table, and that's the sort of policy we need to encourage so that it cuts across. It's actually far more than just farming. It's an economic engine, and it's an economic engine that needs to be fuelled and speeded up so that it can create more value.