Yes. And as we've been talking about it, I think if people understood a little more about the implications of organic production systems, they would probably choose it. It has to do with the externalities that people don't see in the retail store. It has to do with water contamination, soil erosion, air contamination, and all of the other things that happen around agricultural systems, which they can't understand when they buy something.
On March 3rd, 2011. See this statement in context.