One of our top two priorities is increasing the demand for beef, with a focus on food safety and quality. Food safety capacity is of the utmost importance, because it's not only about the research; it's about having expertise when we have an issue. I will emphasize that.
Our second major priority is production efficiency to ensure that we're competitive with our international counterparts. We have to be competitive, otherwise our industry prosperity won't be there. We're focused on forage productivity, feed productivity, and animal health and welfare. All three of those are very interlinked. To invest in one at the loss of another will not help our industry.