Thank you. I would like to make a note that it's nice to have Travis here. He's my Peace River neighbour. I'm from the B.C. Peace, and he's across the way, on the Alberta Peace side.
We've heard a lot of the good stories about Canadian beef being consumed locally, domestically. Costco and McDonald's are huge purchasers of Canadian beef. These are great stories.
We've also heard your comments about science and innovation being a top priority. We've gone ahead, and you're telling us what you want to see, but for the sake of the public, and I guess some newer members, what have been some really good science and innovation examples in the beef industry?
I'll ask Jacob as well. What are some really good stories that have come out of that science and innovation.