Food safety at this point is most important. For another presentation I gathered some information, and almost half of the projects we've funded since CPRC started have some sort of food safety component. It goes to the credibility of our food system and our production system. There's not a livestock-based organization in this country that isn't vitally aware of that and working hard on it.
Somewhat associated with that is reduction in the use of medications. That goes along with food safety, but there are also major potential cost savings to farmers. Those things are not inexpensive. Poultry welfare is also a big one.