One of the directions we're going—and this came out of a major research conference that the CPRC coordinated in 2010—is we're moving to outcome-based research, in the sense that we want to achieve something first and then we will go to the researchers. Historically, the researchers come to us with their idea, in a lot of cases, and we look and say, "Well, how does that relate to what we want to do?” It's not us saying, “This is the outcome we want”, and then going to them and saying, “Okay, make proposals on this.”
That's what happens in business. Business doesn't go out and ask consultants if they've got any great ideas. They go out and say, “Here's the result we want, go out and study this.” And I'm an ex-consultant, so I can say that.
That's the direction we're going.