I think there are challenges in certain areas of the production organization. For example, if you have something that's attractive to a large processor, it's going to get done. But if you have something that's more of a niche product, it's much more difficult to find those funds to take it to market. A lot of the issues around functional foods...that's not a big market yet. It has potential, but not yet, so how do we make it a big market? From what we've seen, that's one of the biggest challenges. If it's something they can jump on and sell to everybody right away, it's going to get done. If it's something where there's a lead time to get to that critical mass of profitability, then there's a real gap there.
Evidence of meeting #10 for Agriculture and Agri-Food in the 41st Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was funding.
A recording is available from Parliament.