As I said in my presentation, we're looking very closely at the need and the value of having whole-farm demonstration farms established, where there's very intensive input/output analysis done. So the farm is a privately owned farm, and it provides a huge chunk of the capital input costs that are required, but what we are funding is a measurement of those research ideas being applied to that functional farm. That is a very powerful way for the farming community to see and adopt new ideas.
If you can go down the road and see your neighbour working with new ideas and the success he's having, or the failure he's having—knowing what not to do also has value—that moves through the farming community very quickly, especially if he buys a new half-ton truck.