It's leveraging quite a bit more money. Normally the cluster program leverages approximately 40¢ from the industry for every dollar we invest. So there is an opportunity to grow it.
In terms of food sovereignty, we want to be a bit careful because we do have trade obligations and people do like to have the choice of domestic or imported. But during our consultations we have definitely seen the same trends that you would have seen toward local, toward organic, toward preferences for niche foods, and foods the provenance of which you are sure of: you know where it came from and you know how it was produced.
So in terms of Growing Forward 2 we're looking at how we connect farmers to that demand and help them to respond to it so they take advantage of what consumers are asking for. There is clearly a preference in Canada for Canadian foods and Canadian-grown foods. It's just good commerce to help entrepreneurs take advantage of consumer demand.
There are business models, some of which are better than others for doing that. There are niche markets. There are all kinds of opportunities in the new policy framework to say that if the consumer wants it, we should be delivering it. We can help farmers do that.
In terms of making sure there is enough, I don't think that is a big problem, to be honest, simply because we already are exporting almost half of what we produce. So if we can grow our domestic market share, we certainly have the productive capacity to fill it.