If anything, I think the collaboration is going to grow. As I mentioned somewhere in my remarks, the value chain is understanding the benefits of working together. Likewise, governments are understanding the benefits of working together. It has been a long learning cycle, but it's rarer now to see Alberta beef marketing itself as Alberta beef. It's generally Canadian beef.
You see greater collaboration among provinces to get out and present a brand to the world. You see a lot of cooperation within the FPT world on market access issues and new trade agreements. As you know, the provinces are right with us in the negotiation of CETA, for example.
I would see a lot more collaboration with industry and with governments over time because the real growth opportunity for the industry does lie abroad and generally not in our traditional markets. They are generally mature--western Europe, the United States--and the real growth is in the developing countries and the so-called BRIC countries, and Next Eleven, where the population growth is phenomenal. The income growth is matching that, so you have more people with more money to spend on food.
I think increasingly Canada will be looking abroad. I am hopeful, and I think I am correct in saying, that there will be more collaboration.
This is just a small commercial for our AgriMarketing program. We see that continuing. It is designed specifically to give industry the opportunity to develop their markets and to come back and do some extension work to inform producers what the market looks like, what qualities of products they're looking for, to make sure they're involved in trade and market development.